What is Faux?

Without question, faux finishing is one of the fastest growing areas of the paint and wallcovering business. And there are no shortage of how-to guides for do-it-yourself home owners.

We'd like to take time to explain what faux is, and why it pays to hire a professional.

What it is:
Faux describes a variety of wall finishes that go beyond just paint and wall paper.

While faux finishes are, at times, imitations of other materials (such as metal, stone, and wood)--hence the name 'faux', the field has expanded far beyond that to include a number of amazing effects that are entirely original. Please visit our gallery to see a variety of faux effects.

Faux finishes are individual works of art. No two faux finishes will be exactly alike, and the color of the effect can be subtly manipulated to match the overall color scheme of your home or office.

Commercial:
Businesses looking to make a good impression on potential clients should consider the luxurious effect conveyed by a professional faux finish. Our lustrous, iridescent, suede, and stone-effect finishes reinforce the stability, stature, and capability of your business.

The first three seconds of an impression are critical, and the rich, classic look of our professional faux finishes will enhance the atmosphere of your business.

Residential:
Sure, you can do-it-yourself. The home improvement megastores put on classes and sell kits. Websites abound with a number of 'tricks' that enable you to layer colors for faux effects.

But you're not getting the whole story.

Professional faux finishers are certified by companies to use certain products that are not available to the general public. These products as well as the training that certified faux finishers receive make a significant and immediately noticeable difference in the finished work.